Last updated: September 3, 2026.
This Privacy Policy explains how Poppy Filmes IA, a brand owned by Karina Lenndel, collects, uses, stores and protects the personal data of visitors and customers of the website poppyfilmesia.com, in accordance with Brazil’s General Data Protection Law (Law No. 13,709/2018 — LGPD). By browsing this website, you agree to the practices described here.
Who is the controller of your data
Poppy Filmes IA, operated by Karina Lenndel, is responsible for processing the personal data collected through this website. For questions, requests or to exercise rights related to your data, please contact us at contato@poppyfilmesia.com.
What data we collect
We collect data in two ways: information you provide us directly, and information collected automatically as you browse.
Data you provide
- Name, email, phone/WhatsApp number and message, when you fill out the site’s contact form.
- Information exchanged when you choose to continue the conversation via WhatsApp, using the site’s contact button.
Data collected automatically
- Browsing data (pages visited, time spent, clicks, device, browser and traffic source), collected through Google Analytics.
- Technical signals used by Google reCAPTCHA to verify that the contact form is being filled out by a person, not a robot.
- Cookies necessary for the website to function, and Google Analytics measurement cookies.
We do not collect sensitive data (such as racial origin, religious belief, political opinion, health or sexual life), and we do not sell data to third parties of any kind.
What we use your data for
- Respond to your messages, questions and quote requests sent through the contact form or WhatsApp.
- Prepare proposals for custom video production.
- Understand how the site is used, in order to improve content, navigation and performance.
- Protect the site against spam, fraud and abusive use of the contact form.
- Comply with legal or regulatory obligations, when applicable.
Legal basis for processing
We process your data based on your consent (when you fill out the contact form or start a conversation via WhatsApp), on Poppy Filmes IA’s legitimate interest in understanding and improving the site experience, and on the need for processing to carry out preliminary steps for a contract, when you request a quote or proposal.
Who we share your data with
We do not sell or rent your personal data. We share data only with service providers who help us operate the site, to the extent necessary for each purpose:
- Google Analytics — traffic and browsing behavior measurement on the site.
- Google reCAPTCHA — protection of the contact form against spam and automated use.
- WhatsApp (Meta) — when you choose to continue support through this channel.
- Hosting provider — technical storage of the site’s data.
These services may process data outside Brazil, in accordance with their own privacy policies. We recommend reading Google’s Privacy Policy and WhatsApp’s Privacy Policy.
Cookies
We use cookies essential to the site’s operation and Google Analytics measurement cookies, which help us understand how visitors use the site in an aggregated and anonymous way. You can block or delete cookies at any time in your browser settings, although this may affect some site features.
Online shop
Poppy Filmes IA’s online shop brings together digital products such as wallpapers, WhatsApp stickers, digital planners and customizable videos for celebration dates (such as birthdays, Christmas and Easter), featuring characters from the Poppy universe. These occasion videos are different from custom productions made to order: they use existing scripts and characters, to which you add your own message. Custom films (for brands, campaigns and special projects) continue to always be created from scratch, tailored to each client. Once the shop is up and running, this policy will be updated to detail which payment and delivery data will be collected and how it will be handled.
How long we keep your data
We keep your data for as long as necessary to fulfill the purposes described in this policy, or for the period required by legal, accounting or regulatory obligations. After this period, data is securely deleted or anonymized.
Your rights as a data subject
Under the LGPD, you have the right to:
- Confirm the existence of processing of your data.
- Access the data we hold about you.
- Correct incomplete, inaccurate or outdated data.
- Request anonymization, blocking or deletion of unnecessary data or data processed in violation of the law.
- Request the portability of your data to another service provider.
- Request the deletion of data processed based on your consent.
- Obtain information about who we share your data with.
- Withdraw your consent at any time.
To exercise any of these rights, please contact us at contato@poppyfilmesia.com. We will respond to your request within a reasonable timeframe.
Data security
We adopt reasonable technical and administrative measures to protect your personal data against unauthorized access, loss, alteration or leakage. Despite this, no system is entirely free of risk, and we work continuously to keep the site secure.
Changes to this policy
This Privacy Policy may be updated periodically, especially as the site and the online shop evolve. The date of the last update will always be shown at the top of this page. We recommend revisiting it from time to time.
Contact
If you have questions about this Privacy Policy or about how your data is processed, get in touch by email at contato@poppyfilmesia.com or through the contact form.