Author: Karina Lenndel

Many people still imagine that “making a video with Artificial Intelligence” means typing a prompt and getting a ready-made, generic video back in seconds. In practice, producing a cinematic AI video looks much more like a traditional film production than most people expect: there’s a briefing, creative direction, a script, curation and several rounds of refinement — just with a different set of tools. At Poppy Filmes IA, every video is personally directed by Karina Lenndel, a creator with millions of views across her own social media, and made to order for the brand that commissions it. In this post, we walk through the real step-by-step process, from first contact to final delivery.

Step 1 — Briefing and creative alignment

It all starts with a conversation about the brand: what the video is for (a brand film, a campaign, social media, a product launch), who the audience is, what tone of voice fits the brand, and which visual references make sense. This alignment is what guarantees the final result feels like the brand that commissioned it — not a generic video that could work for any company.

Step 2 — Script, art direction and visual style

Once the briefing is set, the next step is turning the idea into a script and visual concept. This is where decisions are made about the video’s style — Pixar-style, realistic, anime or stop-motion — along with pacing, color palette and framing references. This planning works just like the storyboard of any professional video production; the difference is that execution, further down the line, uses Artificial Intelligence as the tool.

Step 3 — Generation and curation with Artificial Intelligence

This is the part that raises the most questions: AI doesn’t get everything right on the first try, which is exactly why a human eye directs the process. There are several rounds of generation, selection and fine adjustment until each scene faithfully matches what was planned in the script. Careful curation, visual consistency between shots, and attention to light, movement and expression are what separate a well-produced AI video from an automatic result with no creative direction behind it.

Step 4 — Post-production: editing, sound and finishing

Once scenes are generated and approved, the video goes through post-production just like any audiovisual project: editing, cutting rhythm, soundtrack, sound effects and color grading. This is also the stage where the material is adapted to the formats the brand will use — vertical for Reels and Stories, horizontal for YouTube and websites, for example — making sure the video performs well on every channel.

Step 5 — Delivery and strategic use of the video

At delivery, the brand receives the final files in the agreed formats, ready to publish. Karina brings the same instinct that has already earned millions of views on her own channels to this stage: thinking not just about how the video looks, but about how it will perform on the feed, in a story, or on the page where it’s published.

What sets a well-produced cinematic AI video apart from a generic one

• Human creative direction at every stage, from script to final curation
• Careful fine-tuning and selection of AI generations, instead of accepting the first result
• Consistency with the brand’s visual identity and tone of voice
• Cinematic quality in framing, light, pacing and composition
• Full customization for each brand’s specific goal

A process designed for each brand

It’s worth repeating: at Poppy Filmes IA there is no ready-made video or generic template for sale — every project is made to order, following this process from start to finish for the brand that requests it. You can see real examples of videos already produced, in different styles, in the Poppy Filmes IA portfolio.

Want to find out what a cinematic AI video designed specifically for your brand would look like? Get in touch and tell us your idea.

You’ve seen videos with that cinematic quality that look like they were produced by a large team — but created with Artificial Intelligence. Now you’re wondering: how does the process of ordering a video like this actually work? This post answers exactly that.

At Poppy Filmes IA, every video is made to order, 100% customized for your brand, product, or message. There are no ready-made videos in stock. What exists is a well-defined creative and technical process that starts with your brief and ends with a final file ready to use wherever you need it.

Step 1: First contact and briefing

Everything starts with a conversation. You visit the contact page and share what you have in mind: what the product or service is, what the core message is, which channel the video will be used for (Instagram, YouTube, presentations, events), and whether you already have visual references or a script.

You don’t need to have everything defined. Part of Karina’s work is helping transform a vague idea into a concrete, achievable concept. The more context you bring, the more aligned the final result will be.

Step 2: Proposal and creative concept

With the brief in hand, a creative proposal is developed: the visual concept, the style of AI animation or cinematography, the narrative, and the format. At this stage you receive a clear vision of what will be produced before any pixel is generated.

This is also where the delivery timeline, the number of revisions included, and the export formats for the final video are defined.

Step 3: Production with Artificial Intelligence

This is the most technical stage — and where Poppy Filmes IA stands apart. Using cutting-edge generative AI tools, the visual foundation of the video is created: settings, characters, camera movements, color palette, and atmosphere. All guided by the concept approved in the previous step.

AI accelerates the process, but the creative curation is human. Every frame is reviewed and refined to ensure visual coherence, quality, and alignment with the brand identity.

Step 4: Review and adjustments

You receive the video for review and can request adjustments within the agreed scope. The goal is to arrive at a result that truly represents your brand — not just technically correct, but visually impactful.

Step 5: Final delivery

The video is exported in the agreed format and resolution — whether for social media, presentations, websites, or events. You receive the file ready to use.

How long does it take?

The timeline varies depending on the project’s complexity and the production schedule. Simpler videos can be delivered in a few days; more elaborate projects take longer to ensure the cinematic quality that characterizes Poppy Filmes IA’s work. The exact timeline is always defined and communicated before production begins.

Ready to get started?

If you’d like to see real examples of past work, visit the portfolio. If you already have an idea in mind and want to understand how to turn it into a video, visit the contact page and start the conversation. The process begins with one message.

The need for a professional video isn’t always obvious. Many brands only realize they’re losing attention — and customers — when it’s already too late. If you recognize some of the signs below, it might be time to consider a 3D animation video for your brand.

1. Your product or service is hard to explain with just text or photos

If explaining what you do takes several sentences and still leaves room for doubt, a video solves in seconds what a paragraph can’t. Motion, imagery, and storytelling communicate faster than any text.

2. Your competitors already use video and you still don’t

When competitors already speak the visual language that grabs attention and your brand still relies only on static images, the perceived quality gap shows — even if the product is equivalent.

3. Your content isn’t creating connection on social media

If engagement metrics have stalled, it may be a sign the format needs to change. Animated video grabs attention precisely because it breaks away from the usual feed pattern.

4. You want to tell a story that doesn’t exist in the real world

A mascot that comes to life, a product that turns into a character, a setting that would be impossible (or extremely expensive) to film for real — that only exists through animation. If your brand’s idea is too ambitious for a conventional shoot, 3D animation is the way.

5. You need a corporate video, but don’t want to spend on traditional production

Studio, crew, actors, location — traditional production has its own cost structure. 3D animation with Artificial Intelligence delivers a cinematic result with a leaner process.

• If you identified with at least two of these signs, it’s worth talking about your project.
• You can start small: a short video for social media already changes how your brand is perceived.
• And you can see the real results before deciding, straight from the Portfolio.

Ready to bring your brand’s story to life? Get in touch and tell us what you have in mind.

Have you seen impressive 3D animation videos going around on social media and wondered: how is this actually made? The good news is that the process is more accessible than it seems — and doesn’t require a studio, cameras or a team of dozens of people. Here’s the step-by-step of how a video like this is born, from scratch to final delivery.

1. Briefing: understanding the story before any image

It all starts with a conversation. What’s the video’s goal? Who will watch it? Where will it be used — Instagram, an ad campaign, an institutional presentation? These answers define the tone, length and most suitable visual style.

2. Choosing the visual style

Not every story calls for the same aesthetic. A product can become a character in a Pixar-style universe, full of color and expressiveness, or take on a more Realistic approach to convey sophistication. It’s also possible to explore Anime or Stop-motion, depending on the audience and the message.

3. Building the scenery and characters

This is where Artificial Intelligence comes in as a creative tool: scenery, characters, textures and lighting are built digitally, without the limits of a physical studio. This is the stage where a product can turn into a mascot, or a setting impossible to film in real life takes shape.

4. Camera direction and movement

A good 3D animation video isn’t a still image with generic motion. Camera, framing, pacing and expressions are directed just like in any film production — that’s what makes the difference between a nice-looking video and one that moves people.

5. Finishing touches: light, effects and score

In the final stage come the lighting adjustments, visual effects and soundtrack — the details that give it a professional finish and make the video feel like a film production, not a technology test.

6. Review and delivery

After the first version, the client reviews it and requests fine adjustments before final delivery — making sure the result is aligned with the original briefing idea.

Want to see this process applied for real? Take a look at videos already delivered in Poppy Filmes IA’s Portfolio. And if you already have an idea in mind, get in touch and let’s bring it to life.

If you’ve made it here searching for the price of a 3D animation video, you’ve probably already grasped the potential of this format — and now you want to know if it fits your budget. The short answer is: it depends. But the useful answer comes next, with the real factors that determine the price of a production made with Artificial Intelligence.

What determines the price of a 3D animation video?

Unlike a fixed price list, a 3D animation video is a custom-made production. The final price varies according to the project’s scope — which is exactly why every quote is discussed before being finalized.

• Video length — from a few seconds for social media to longer pieces for institutional campaigns.
• Scene complexity — a simple setting costs less than a universe built from scratch, with multiple elements.
• Number of characters — each new character (or product turned into a character) adds production time.
• Chosen visual style — Pixar-style, Realistic, Anime or Stop-motion each have different levels of detail.
• Delivery deadline — urgent projects require priority in production.
• Number of revisions — fine adjustments after the first delivery.

Every video is made to order

There’s no catalog of ready-made videos to choose from. Each project is designed and produced specifically for your brand or story, from script to final delivery — that’s what guarantees a result that truly reflects what you need, rather than a generic adapted template.

What’s included in the quote

When you request a quote, you’re not just paying for the final render. You’re paying for creative direction, visual script, scene and character building, lighting, camera movement and finishing — all designed so the video doesn’t just show something, but tells a story that holds attention until the end.

Why AI animation costs less than traditional production

An institutional video shot with a crew, studio, actors and a physical set involves costs that simply don’t exist in 3D animation made with Artificial Intelligence: no travel, no location rental, no multiple days of filming. This doesn’t mean lower quality — it means a more efficient process, delivering a cinematic result with a different cost structure.

How to request a quote

The process is simple: you tell us your idea, the video’s goal and where it will be used (social media, a campaign, an institutional presentation), and you get a price that matches the project’s real scope — no fine print. You can check out examples of completed work in the Portfolio before deciding.

Want a quote for your project? Get in touch via WhatsApp or email and tell us the idea you have in mind.